Websites for independent insurance agencies

Your Agency Website Should Bring In Clients. Not Just Sit There.

SmartSites builds fast, search-ready websites for independent insurance agencies, with quote requests, a client service center, and your Google reviews built in. No WordPress. No plugins. No developer on retainer.

Built by an independent agency owner who runs his own agency on one. That's it on the right.

Book a 15-minute call See what's included
$97/month, hosting and maintenance included. No setup fee. No contract.

100+

websites built for small businesses and agencies

15–40

pages on a typical SmartSite, one for every line you write

$0

setup fee, ever. A policy, not a promo

0

plugins to update, ever

Most Agency Websites Don't Do Anything.

If any of these sound like your site, you're in good company. This is how most agencies are set up today.

The Online Brochure

It has your logo, your phone number, and a stock photo of a family on a porch. It hasn't produced a lead since the day it launched, and nobody can remember who built it.

The WordPress Treadmill

Plugin updates. Security patches. A theme that broke after the last update. And a developer invoice every time you want to change a phone number or add a producer.

The Invisible Agency

Someone in your town searches “insurance agent near me” at 9pm. Your site isn't on the first page and your Google listing points to a dead URL, so they call whoever is.

The Dead-End Contact Form

A quote request comes in as a plain email. It sits in an inbox, gets forwarded twice, and turns into a sticky note. Two days later nobody's sure who owns it.

This isn't a design problem. It's a systems problem.
And it's fixable.

Everything an Agency Website Should Do. Built In.

A SmartSite has four jobs: bring in quote requests, rank for your town, let clients service their own policies, and prove you're the real thing. Here's how it does each one.

Pages that do the selling

A homepage that builds trust, a page for every line you write (personal and commercial), a quote page that captures the lead, and a location page for every office. 15 to 40 pages, written for your agency, not copied from a template.

Fast and search-ready

Static pages served from Cloudflare's edge, no page-builder bloat, and a strict performance budget every site has to clear before launch. Proper titles, schema markup on every page, sitemap, the works. Google can find you, and so can the AI assistants people are starting to ask instead.

Local search, set up right

Google Business Profile, Bing, and Apple listings pointed at the right pages. Name, address, and phone consistent everywhere. Old URLs redirected so you keep the rankings you already have.

Quote requests that go somewhere

Every quote and contact form is spam-checked and lands in your inbox, your CRM, or your automation tools with the consent record attached. Nothing sits in a form plugin waiting to be noticed.

A client service center

ID cards, policy changes, certificates, claims, and payment links, all without a phone call. Already on SmartCSR? The service center connects straight to your portal, so every request becomes a tracked ticket.

Reviews that show up

Your real Google reviews on the page as text, where prospects actually read them, plus a leave-a-review page you can put on a QR card. Social proof is the whole reason people pick a local agency over a 1-800 number.

A blog you can actually use

Write a post, hit save, it’s live in about a minute. Or add the content plan and we write two posts a month for you. Either way, no plugin to update and nothing to break.

Maintained for you

Hosting, SSL, uptime monitoring, security, and updates are all included. Need a phone number changed or a new producer added? Email us and it’s typically done within three business days.

How It Works

Three steps. You never touch a theme, a plugin, or a hosting panel.

1

We talk for 15 minutes

You tell me about your agency: the lines you write, your offices, your carriers, what makes you different. Then you send a logo, a few photos, and your license numbers. That's your whole homework assignment.

2

We build it

We draft every page from our insurance agency playbook, so you're correcting facts, not staring at a blank screen. You see the homepage draft within a few days of kickoff, give notes once, and we finish the rest. Most sites are live in about two weeks.

3

It goes live and stays live

Your domain, free SSL, monitored hosting, old URLs redirected, Google listing updated. After launch, edits and updates are part of the plan, not a change order.

Your Options, Side by Side

There are three ways to get an agency website. Here's the honest comparison.

DIY builder Typical web agency SmartSites
Up-front cost $0, plus your weekends Often $1,500 or more $0
Monthly $20–50 for the builder Hosting and maintenance billed separately $97, everything included
Written for insurance You write it Generic small-business copy Yes, from an agency playbook
A page for every line you write If you build them Extra pages cost extra Included
Client service center No A contact form ID cards, changes, certificates, claims
Local search setup You figure it out Usually an add-on Included at launch
Plugin and security updates Not your problem Your problem, or a retainer None to do, ever
Changing a phone number You, if you remember how A ticket and an invoice Email us. Done.

Agency and builder figures are typical ranges, not quotes from any specific company.

Matthias, independent insurance agency owner and founder of SmartSites

Built by an Agency Owner.
Not a Web Shop.

I own an independent P&C agency. I've also built more than a hundred websites for small businesses over the years, most of them on WordPress, and I've watched the same thing happen every time: the site launches, it looks fine, and then it quietly stops mattering. Nobody updates it. Nobody finds it. The plugins pile up.

So when I rebuilt my own agency's site, I wrote down every page, every form, every piece of search markup it needed to actually produce quote requests and cut down on service calls. That checklist became the SmartSites playbook.

Every SmartSite is built to the same standard as my own agency's site. I'm not going to sell you something I wouldn't run myself.

Matthias

Agency Owner & Founder, SmartSites.Pro

One Plan. One Price.

$97 a month covers the build, the hosting, and the upkeep. No setup fee, ever. Month-to-month. Cancel by email.

SmartSites

$97 /month

The complete agency website, built for you and kept running for you. Every office, every line, every agent. Nothing is gated behind a bigger plan.

  • Home, About & Team, Contact, Carriers, Reviews, Claims
  • A page for every personal and commercial line you write
  • A page for every office location, and bios for every agent
  • Quote request page plus a client service center
  • Carrier quote widgets, live chat, and scheduler embeds (your tools, on your site)
  • Local search setup and old-site redirects at launch
  • Leave-a-review page and a QR card for the front desk
  • Blog ready to go: you write, we publish
  • Hosting, SSL, monitoring, security, and routine edits
  • Monthly report of traffic, calls, and quote requests
Book a call

Content add-on

Optional
+$100 /month

For agencies that want the site to keep growing without writing a word. Add or drop it any month.

  • 2 blog posts a month, written for your agency and your towns
  • A 12-month topic calendar you approve once
  • Quarterly refresh of your most-visited pages
  • Google Business Profile posts, repurposed from the blog

Need something outside the plan, like an ad landing page? We quote it first. No surprise invoices.

Pairs with SmartCSR

Add the service platform behind the site

SmartCSR turns every service request from your site into a tracked ticket with a PDF, routing, and a webhook to your AMS. Take SmartSites and SmartCSR together for $149/mo instead of $194, one login, one bill. The content add-on stacks on top either way.

$149
Sites + CSR

We Don't Do Hostages.

Plenty of website companies keep the site, the domain, or both if you leave. That's how they keep you. We'd rather keep you by being worth it. Here's exactly what happens if you cancel.

Your domain is yours. Always.

Registered in your name from day one. If you cancel, we hand over registrar control within 7 days, free, no conditions, no matter how long you were with us.

Your content is yours.

Your logo, photos, reviews, and every word on the site belong to you. We never hold them.

Your site files, too.

Ask and you get a complete standalone export within 14 days, hostable anywhere. Free after 12 months. Inside the first year it's a one-time $497 build-recovery fee, which stands in for the setup fee we never charged.

Cancel any time by email. It takes effect at the end of the month you've paid for. No penalty, no early-termination fee. Full details in the Terms of Service.

Frequently Asked Questions

Is this a template, or is the site actually mine?
Every SmartSite is built from the same playbook: the same page structure, the same forms, the same search markup. But the design, the colors, the photos, and every word of copy are written for your agency. No two SmartSites share text, because Google penalizes that and so would your clients.
Do I own my domain and my content?
Yes. Your domain is registered in your name from day one, and if you ever cancel we transfer registrar control to you within 7 days, free, with no conditions. Your logo, photos, reviews, and written content are yours. The Google accounts (Business Profile, Analytics, Search Console) are created under your agency's identity with us added as a manager.
What happens if I cancel?
Email us and it's done at the end of the month you've paid for. No penalty, no early-termination fee. Your domain transfers to you free. If you want the site files too, we deliver a complete standalone export within 14 days: free after 12 months of service, or a one-time $497 build-recovery fee inside the first year, which is the setup fee we never charged you. The export is hostable anywhere; the tooling we build with stays ours.
Is there really only one plan?
Yes. $97 a month gets every agency the complete site: every line, every office, every agent, all the forms, hosting, and edits. We don't hold pages back to sell a bigger tier. The one optional extra is the content add-on at $100 a month, for agencies that want us to keep writing for them after launch. Anything outside that, like an ad landing page, we quote first.
What does the content add-on actually include?
2 blog posts a month written for your agency and the towns you serve, from a 12-month topic calendar you approve once at the start. Every post is checked for insurance accuracy before it goes live. We also refresh your most-visited pages each quarter and turn the posts into Google Business Profile updates. Add it or drop it any month.
What if I already have a website?
We rebuild it. Before launch we map every old page to its new home and set up redirects, so the rankings and Google listing you've earned carry over instead of resetting to zero. Most agency sites get better search results after the move, not worse.
Do I have to write the content?
No. You answer an intake form and spend 15 minutes on a kickoff call. We draft every page from that, using what we know about how independent agencies actually sell. You review it for accuracy and tone, we revise once, and it goes live. Your homework is a logo, a few photos, and your license numbers.
How long does it take?
You'll see your homepage draft within a few days of the kickoff call, and most sites are live in about two weeks. The single biggest delay on any website project is waiting on the client for content, so we keep what we need from you small and specific: a logo, a few photos, and your intake answers.
How do I make changes after launch?
Email us what you want changed and it's typically done within 3 business days. New producer, new office hours, a carrier you added, a phone number: routine edits like these are part of the monthly price, not a change order. A whole new page or feature gets a quote first, so there are no surprise invoices. Blog posts you can publish yourself from a simple editor, or we write them for you with the content add-on.
Can I put my carrier quote widget, live chat, or scheduler on the site?
Yes, and it's included. If you already use a consumer rater, a chat tool, or a booking calendar, we embed it where it belongs. Those are your tools on your own accounts, so nothing changes about how you pay for them or who owns the data.
Will the quote forms work with my rater, CRM, or automation tools?
Yes. Every form on the site posts a clean, structured record, so it can land in your inbox, your CRM, a Zapier or n8n workflow, or all three. Service requests can go straight into your SmartCSR portal if you use it. There's no form plugin in the middle that needs updating.
What's SmartCSR, and do I need it?
You don't need it for the website. SmartCSR is our client service and ticketing platform for insurance agencies: intake forms, tickets, PDFs, and webhooks to your AMS. If you run both, the service center on your site connects directly to it, and the pair is $149/month instead of $194.
Is there a contract or a setup fee?
No and no. There is never a setup fee; that's a policy, not a promotion. Billing is month-to-month, in advance, and you can cancel any time by email. The monthly price covers the build, the hosting, the security, and the ongoing edits.

Let's Look at Your Current Website Together.

Book a 15-minute call. I'll pull up your site, show you what's costing you quote requests, and walk you through what a SmartSite would look like for your agency.

No slides, no sales script. Just an agency owner showing you what actually works.

Book a 15-minute call

You'll be talking to me, not a rep.
— Matthias